Human form at
its most basic.
cult.fit’s logomark is made with symmetry & balance in mind & captures the very essence of what it stands for & hence it is sacrosanct in its form and construction which cannot be altered. Devoid of any frills, adorned with soft rounded edges, the form connotes inclusivity, friendliness and warmth. It’s circular completeness expresses cult.fit’s commitment to holistic fitness. The bright, colourful radiations that originate from the core, symbolise boundless and contagious energy, that flows out into the world.
The roundness derived from the logo mark, makes the logotype feel inviting & warm. Its stylised serif form makes it look contemporary while being ready for the future. Lowercase letters create balance while capturing the sweet spot between friendliness and professionalism. Do not try to recreate the logotype for any reason. Always use the unit from the master vector artwork.
The proportional and calculated spacing of the vertical version of the logo aids symmetry and visual balance between the cult.fit logomark and logotype.
A clean space helps highlight the logo, giving it greater prominence & define the exclusion zone around the logo. This is calculated by using the letter “c” of the logotype.
