Design
Principles
Bold. Energic. Immersive
We are all about being bold & energetic in our design - from immersive media, bold typography, ample negative space to immersive motion, we strive to deliver the most delightful user experience.
Intent-Driven Design.
Our decision framework helps us to evaluate our choices and build intuitive solutions. We ask ourselves Does it solve user’s core intent? Is it simple? Is it delightful? Good solutions must qualify all three parameters.
Simply
Efficient.
We aim to flatten the learning curve. We leverage what the users already know & stray away from unnecessarily reinventing the wheel. Wielding deep understanding of our customers, we narrow down on choices they need to make and reduce the cognitive load.
Break the Mould.
We believe strict rules cripples good ideas. While we endeavour to not reinvent the wheel, we proactively question existing solutions to find new & better ways of thinking & doing things more creatively.
Foundational
Elements
We call it design tokens.
